Recovering land and promoting social justice with community-based design
Hello and welcome!
I'm Fernanda, a Forest Engineer and Designer based in Finland. Here I talk mostly about my work as a Designer.
If you want, you can know a bit about me here
DESIGN PORTFOLIO
Improving customer and employee experience through Research and Service Design
CURRICULUM VITAE
EDUCATION
2024 – 2026 – Universidade de São Paulo (USP/Esalq) – Data Science e Analytics (MBA)
Mar – Jul 2024 (73h) – Universidade de São Paulo (USP) – Análise de Dados com Python (Data Analysis with Python)
2022 – 2024 Pontifícia Universidade Católica de Minas Gerais (PUC – MG)
Software Engineering
2009 – 2015 Universidade Federal do Paraná
B. Sc. Forest Engineering (focus on Recovery of Degraded Land)
2017 – 2019 Universidade Federal de Viçosa
Recovery of Degraded Land (Complex Adaptive Systems perspective)
2020 – 2023 Interaction Design Foundation & Others
Design Strategy | User Experience Design | Service Design | User Experience Research
WORK
Trimble Forestry (August 2024 – Present)
Product Analyst
- Collaborate with Product Managers, Lead Engineers, and User Experience Designers to deliver on the product vision
- Maintain and expand documentation on all market, business, and user needs by functional area and on feature briefs
- Translate needs into disruptive and incremental features that improve an anchor product in-line with a product roadmap based on both market and customer inputs
- Liaise between business units, product teams, end-users, service teams, and support teams
- Document data structures for feature designs to inform user-journeys, feature maps, and API design
- Analyze reporting needs, document specifications, and develop or assist in development of reports and dashboards
Palmtech Biomantas e Serviços Ambientais (June 2020 – July 2024)
Senior Researcher (Dec 2022 – Jul 2024)
- Innovation of Recovery of Degraded land;
- Machine Learning and Geosciences applied to recovery of degraded land.
Designer | Business Analyst | Project Developer (Jun 2020 – Nov 2023)
I worked with a team of researchers to create a scientific-based startup to recover degraded land. My activities included:
- Service Design/UX Designer/UX Researcher: journey mapping, ideal user journey, quali and quanti research with prospect clients and partners, persona building, branding, service blueprinting.
- Assistant Management: setting goals for deliverables, strategy building
- Business intelligence: CRM building, marketing funnel building, funding and income projecting, prioritisation for lead capturing
- Marketing: editorial line, branding, tone of voice
EY Seren – Ireland (Jan – Sep 2022)
Senior User Experience Consultant
Full time User Experience Design consultant and practitioner. My activites included:
- Provide frameworks and insight on UX and Design Thinking processes;
- User Research deliverables (Stakeholder mapping, Personas, Ideal User Journey, Usability testing, Userflow) for mutidisciplinary teams working on a highly complex service offering
- Create User Interface Design Patterns for Accessibility and Usability focused deliverables and hand-offs for engineering team
- Service Blueprinting
- Process mapping
- Workshop facilitation
- Business analysis
ACHIEVEMENTS
Amazônia +10
Won project bid for scientific expeditions in Amazon Forest to recover degraded land in native tribes area in cooperation with “Palmtech” Startup and lead researchers from local public universities
2024 – 2026
Programa Centelha
Won incubation bid for “Palmtech” Startup
2020 – 2023
Fundeci – Banco do Nordeste
Won project funding bid to develop innovative process in Palmtech
2021 – 2025
LANGUAGES
Portuguese – BR (Native)
English (Native or Bilingual Fluency)
Italian (Native or Bilingual Fluency)
Spanish (Limited professional proficiency)
Finnish (A1 completed, learning A2)