Fernanda Desimon

• Provide design strategy and foundations to enable Design for AI and with AI
• Design business processes to enable AI-based services and products
• Advocate and implement design framework to upskill engineering teams
• Lead business transformations

• Collaborated with Product Managers, Lead Engineers, and UX Designers to deliver on the product vision
• Maintained and expanded documentation on market, business, and user needs by functional area and on feature briefs
• Translated needs into disruptive and incremental features in line with a product roadmap based on market and customer inputs
• Liaised between business units, product teams, end-users, service teams, and support teams
• Documented data structures for feature designs to inform user journeys, feature maps, and API design
• Analysed reporting needs, documented specifications, and developed or assisted in development of reports and dashboards

Co-built a science-based startup focused on recovery of degraded land. Responsibilities spanned UX research and service design, business intelligence, ML-applied ecological monitoring, and project development. Won Centelha incubation bid and Fundeci funding.

• Provided frameworks and insight on UX and Design Thinking processes
• Delivered user research artefacts — stakeholder mapping, personas, ideal user journeys, usability testing, user flows — for multidisciplinary teams working on complex service offerings
• Created UI design patterns for accessibility and usability-focused deliverables and engineering hand-offs
• Service blueprinting, process mapping, workshop facilitation, business analysis

Research project: Forest Data Governance — A Comparative Study of Data Sharing Policies in Brazil and Finland. Examines how different national frameworks govern forest data sharing, with focus on transparency, accessibility, and scientific collaboration. Drawing on firsthand experience with both the Brazilian and Finnish data ecosystems.

Capstone project: MyPlant — a web platform for urban gardening combining UX design and software engineering. Covered the full software development lifecycle: requirements elicitation, domain class diagram, MySQL relational database design, test planning, and Vue.js front-end implementation. View project ↗

Research on the application of Complex Adaptive Systems theory to the monitoring of degraded areas — using systemic thinking as a methodological framework for ecological restoration. View on ResearchGate ↗

Focus on Recovery of Degraded Land.